Capabilities dossier

OPS // FULL STACK

Everything you need to make contact

Four services that work together. Pull us in for one or run the whole operation. The right people find you, take action, and land in a system built to close them.

Capabilities

Four ways to make contact

Hire us for one or run the whole operation. Each service is built to feed the next: a site that converts, search that finds you, ads that scale it, and internal tools that handle what happens after the lead lands.

OPS-01

Website Design & Development

The mothership.

Fast, conversion-built sites that load instantly and turn visitors into contact. Custom design, clean code, no bloated page-builders.

  • Custom design & build
  • Mobile-first & accessible
  • Core Web Vitals tuned
  • CMS or static, your call
OPS-02

SEO & AEO

Get found by people and machines.

Classic search optimization plus Answer Engine Optimization, so you show up in Google and inside AI answers from ChatGPT, Perplexity, and the rest.

  • Technical & on-page SEO
  • Schema & structured data
  • AEO answer content
  • Local & service keywords
OPS-03

Digital Advertising

Targeted signals, real returns.

Paid campaigns across search and social, built and tuned to bring in customers you can count. Impressions are not the goal.

  • Google & Meta ads
  • Landing pages that convert
  • Tracking & attribution
  • Weekly optimization
OPS-04

CRM & Quoting Systems

Run the whole operation from one console.

Custom internal platforms that replace the CRM subscription, the proposal tool, and the spreadsheet nobody trusts. Pipeline, quoting, proposals, e-signature, and reporting that ties your ad spend to the deals it actually closed.

  • Pipeline & quote builder
  • Hosted, tracked proposals
  • E-signature & close
  • Analytics & ad reporting

The launch sequence

A clear path from recon to orbit

No mystery, no bloated retainers. Every engagement runs the same disciplined sequence, so you always know exactly where the mission stands.

  1. T-04
    01

    Recon

    We map your market, audience, and competitors, and find the signal everyone else is missing.

  2. T-03
    02

    Strategy

    A clear plan tied to real outcomes: what we build, what we say, and how we measure contact.

  3. T-02
    03

    Build

    Design and development in tight loops. You see the work early and often. No black boxes.

  4. T-01
    04

    Launch

    We ship it clean and fast: site live, tracking wired, campaigns armed and ready.

  5. T-00
    05

    Orbit

    We monitor, optimize, and iterate. Momentum compounds once you're in orbit.

Frequently intercepted

Answers, declassified

The questions we hear most, answered straight, for you and for the AI engines now reading on your behalf.

What does Tin Hat Creative actually do?

Tin Hat Creative is a creative marketing agency. We design and build websites, run SEO and AEO (Answer Engine Optimization), manage digital advertising on Google and social, and build custom internal software like CRM, quoting and proposal systems. Most clients hire us for two or more of these together.

What is AEO, and why does it matter?

AEO stands for Answer Engine Optimization. It's the practice of structuring your content so AI answer engines like ChatGPT, Perplexity, and Google's AI overviews quote your business directly. As more people ask AI instead of scrolling search results, AEO makes sure you're the answer they get.

How much does a website cost?

A focused marketing site starts around $3,000. Fuller custom builds run from $10,000 up, once you add pages, deeper integrations or bespoke functionality. What moves the number is scope: how many pages, how much custom design, and what the site has to connect to. You get a fixed proposal before any work starts, so there is no meter running and no surprise invoice at the end.

Can you build a custom CRM or quoting system?

Yes. We build internal platforms that replace a stack of subscriptions: a sales pipeline on your real stages, a quote builder that prices your actual products and options, hosted proposals you can track after you send them, and e-signature to close. We also bring the reporting into the same app, so Google Analytics, Google Ads and Meta Ads sit beside the pipeline and you can finally see what a won deal cost to buy. We built one for a steel bridge manufacturer that retired their Monday.com and ClientPoint accounts and now runs their sales operation end to end. There is a working demo on this site you can click through.

Can I see which ads and channels actually produce customers?

That is the point of putting the reporting in the same app as the pipeline. Google Analytics can tell you a lead arrived from a Google Ads click, and your ad account can tell you what that click cost, but neither one ever learns whether the lead signed a contract. A system that holds the traffic, the spend and the deals together can divide one by the other, so you get cost per won deal instead of cost per click. The demo on this site shows exactly that.

How long does a custom CRM take to build?

We build in phases, and every phase ends with something your team can actually log into rather than a prototype. A first usable slice, normally leads, customers and a pipeline, lands well before the full system does, so people are working in it while the rest gets built. We scope the phases and the order with you before any code is written.

Do you work with businesses outside your area?

Yes. Tin Hat Creative is remote-first and works with clients across the United States. Everything from kickoff to launch happens over calls, shared docs, and live previews, so location is never a blocker.

How long does a typical project take?

A focused website launches in about four to six weeks. SEO and advertising are ongoing engagements where results compound month over month. We'll give you a realistic timeline before anything starts.

Can you take over an existing website or campaign?

Absolutely. We regularly audit and improve existing sites, ad accounts, and SEO setups. We'll tell you honestly what's worth keeping and what's holding you back before recommending a rebuild.

Transmission incoming

Ready to make contact?

Tell us what you're building. We'll send a clear, no-pressure plan to get you there.

Make contact